As of October 2018, Alexander took on the position of Chief Executive Officer and Chef of the New Ubin Seafood Group. Prior to this, Alexander was appointed as a director of the Group in September 2017.
The Group owns the New Ubin Seafood brand, and began as a homegrown, family-run business in 2007. Its first outlet at Sin Ming, which has since moved to Hillview, has garnered multiple awards. In particular, these include three consecutive Michelin Guide “Bib Gourmand” from the inaugural year the Guide was launched in Singapore in 2016, all the way through to 2018.
As of 1 March 2019, the Group owns and/or operates three separate outlets in Hillview, CHIJMES and Ramada Hotel at Zhongshan Park, with the latter two outlets opening in February and December 2018 respectively.
Alexander is also admitted to the Singapore Bar (2011), and had previously practiced as an advocate and solicitor from 2011 to 2017, first with Rajah & Tann Singapore (2011 to 2015) and thereafter with TSMP Law Corporation (2015 to 2017). During his time in practice, Alexander specialised in complex commercial litigation, restructuring and insolvency, corporate advisory and employment law. Alexander’s last position with TSMP was as an Associate Director, heading up the Firm’s Restructuring & Insolvency Practice Group.
As at the time of writing, Alexander also holds memberships with the Restaurant Association of Singapore, the Insolvency Practitioner’s Association of Singapore, INSOL International, the Singapore Corporate Counsel Association, the Singapore Institute of Directors, the Law Society of Singapore and the Singapore Academy of Law.
Alexander is married and father of two. He is also an avid photographer and specialises in street, portraiture and landscape photography.